Twitter Marketing - Avoid the Hard Sell
By: Tammy Embrich

Twitter marketing can be a powerful tool. I see professional home based business owners capitalizing on this most widely used social network every day of the week. And most prove to be quite successful.

However, I see other online entrepreneurs using their 140 characters to post their sale ads and links every chance they get. They overwhelm their followers with pushy tactics to get their sales. This is labeled as "hard selling." Many people who utilize this reputable social media (that houses well over 150 million members), find this rude and unprofessional, including myself.


What do you think these folks gain by using this hard sell, in-your-face marketing approach?

I would definitely venture to say, "not much!" I know for certain that this does not encourage a follow. In fact, these type of marketers get a large number of unfollows and blocks. And more importantly, they certainly don't gain credibility for their online reputation.

I learned by trial and error when I first tested the Twitter waters, just as many others have. And I've provided a set of social networking tips below for avoiding the hard sell and making your marketing experience a positive and successful one.

* Engage in friendly and helpful conversation, don't log in only to post your ads and links.

* Always address others politely and ask them how their day is going. Show genuine concern and interest.

*Provide beneficial tips (without web or affiliate links) and talk about your product first, before actually providing a link.

* Always space out your tweets. Don't tweet every single minute. If you practice this, your followers will probably not be able to catch all your tweets. And what's the point of tweeting if they won't see them?

* Offer advice and answer questions when you know the answers.

* Connect with others and discuss and ask questions about their business. Of course, always use good tactics when doing this. Show your followers you are interested in them, and build effective relationships. This will encourage them to find out what you have to offer, visit your website, and possibly result in a sale.

* And finally, try to avoid posting just 1 or 2 tweets, and then leaving. Invest your time wisely, and try to offer worthy information that others will be interested in.

Associating with other business professionals and partners is what the Twitter platform is all about. Use it to your advantage and use it properly, and the benefits can be substantial for your business success.

About the Author:

Tammy has been successful in the work at home industry for many years. She is an Internet Marketer, Article Marketer, and Ghostwriter. She offers free job leads for the job seeker, as well as other work at home resources, work at home articles, tips, and more at Work At Home .

You can also find Tammy at Work At Home Jobs, offering legitimate work at home companies, more free job leads, work at home articles, and much more.

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